What the cluck? KFC launches limited edition smartphone to mark its 30th anniversary

What the cluck? KFC launches limited edition smartphone to mark its 30th anniversary

KFC has celebrated its 30th anniversary by teaming up with smartphone manufacturer Huawei to produce a limited edition phone in China.

The 5.5-inch Android device is basically a Huawei Enjoy 7 Plus phone with a few extra features courtesy of the Colonel’s influence.

For starters it has a nice red finish with Sanders himself on the back. Inside the phone is a special app called K-Music which lets the user choose which song gets played over the speakers of any of the 4,000 KFC outlets in China.

(Image: Branding in Asia/Youtube)
(Image: Branding in Asia/Youtube)

The specs inside the phone aren’t all that bad. There’s a Snapdragon 425 processor, 3GB of RAM and support for MicroSD cards up to 128GB. There’s also a fingerprint scanner on the back, but we’d suggest licking the sauce off your fingers before trying to unlock it.

“Between KFC and Huawei…both brands have witnessed the rise of China in these 30 years. Our collaboration is a homage to the era,” Steven Li, senior vice president of KFC marketing told Campaign Asia Pacific .

KFC isn’t shy about shoving technology into its restaurants. Earlier this year one KFC restaurant in Beijing started using facial recognition software to predict what customers will order.

(Image: Branding in Asia/Youtube)
(Image: Branding in Asia/Youtube)

Software in the Chinese fast food outlet is designed to choose a suggested order by estimating the mood of the customer, along with their age and gender.

For return customers it can remember what they ordered last time and suggest their favourites on subsequent visits.

The bizarre technology is a collaboration between KFC and search engine firm Baidu – essentially the Chinese equivalent of Google.

Sadly for us here in the UK, we won’t be able to get our hands on KFC’s new phone – or its menu suggestion technology – any time soon.

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