Posts Tagged “business”

Tracking Internal Marketing Campaigns With Google Analytics

Tracking Internal Marketing Campaigns With Google Analytics

Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads. read more

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How To Work Out What To Charge Clients: The Honest Version

How To Work Out What To Charge Clients: The Honest Version

Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients.

When Smashing Magazine asked me to write an article sharing my thoughts on pricing my services, I agreed without much thought. But now I sit down to write it, and I’m faced with a conundrum. Do I write about how you should price projects or do I tell you the truth about the unorthodox approach I take? read more

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How To Make Use Of Weekly Design Meetings

How To Make Use Of Weekly Design Meetings

How do you keep a team engaged? How do you make sure the team gets up to date with everything that’s being released? How often do the team members talk to each other face to face? Do they have enough support to finish their tasks or to pursue their growth?

These are questions that popped in my head once a design team started to grow quickly in front of my eyes. As a team leader, I was faced with a new challenge: making sure there’s enough recurrence in my team’s communication to facilitate the team’s development. Enter the weekly design meetings. read more

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