Samsung is clearly excited about its (eye wateringly expensive) Galaxy Note 8. Earlier this month the company ‘accidentally’ leaked it and now Samsung has gone a step further and officially promoted its massive size and new design…
This details came this week when the company sent out official press launch invites for its latest and, arguably, most important smartphone to date. But more importantly Samsung chose to give away two of the handset’s biggest talking points.
#1 Mega Size
Multiple leaks from credible sources have shown the Galaxy Note 8 will be the largest premium smartphone Samsung has ever made sporting a whopping 6.3-inch, 19.5:9 aspect ratio display. Now Samsung’s official catchphrase for the event is: “Do Bigger Things”.
It’s a nice pun given the Galaxy Note range’s famous stylus driven focus on productivity (the stylus is also highlighted in the invite), but it is also clearly a way for Samsung to prepare people for a display size that may initially seem off-putting.
This is a smart move because of reason number two…
#2 All New Design
While a 6.3-inch smartphone is obviously a big device, what will minimise its footprint is switching the range to the almost bezel-less Infinity Display used in the Galaxy S8 and Galaxy S8 Plus. In fact this allowed Samsung to enlarge the Galaxy S8 Plus to 6.2-inches and keep it (just about) usable in one hand (with one still-stupid exception).
Furthermore the Galaxy Note 8 invite repeats the trick Samsung used with the Galaxy S8 and Galaxy S8 Plus whereby the silhouette shown was the outline of the phone and its minimal bezels. Extrapolating this image, my regular collaborator Benjamin Geskin was able to compare the Galaxy Note 8 (right) with the Galaxy S8 (left) and Galaxy S8 Plus (middle).
Yes the Galaxy Note 8 is one big phone. But it is also a phone with slightly more squared bezels, a potential last minute design alternation which leaked in detail earlier this week.
Of course the problem Samsung faces is convincing users to pay an asking price which is expected to start from $1,100. Some help will come from Apple, which is dramatically hiking the iPhone 8’s price as well. As such when you also throw in Google’s gorgeous Pixel 2 XL, 2017 is likely to finish with three of the most impressive smartphones ever made.
But the question remains: have handset makers finally asked too much? We won’t have to wait much longer to find out…
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